Authentic Leadership and Service Innovative Behavior: Mediating Role of Proactive Personality

The present study aims to examine the effect of authentic leadership (AL) on service innovative behavior (SIB) employees as well identify whether proactive personality (PP) mediates this connection at an individual level. quantitative cross-sectional design was utilized gather information from a sample which consisted 428 front-line (FLE) working banks located in North Cyprus. Specifically, uses confirmatory factor analysis (CFA), correlation, structural equation modeling (SEM), and bootstrapping techniques test hypothesized relationships. results reveal that both AL PP have significant positive SIB; has impact FLE, plays partial mediating role between SIB FLE. By relating findings, authenticity proactivity banking sector Cyprus play critical fostering behaviors also discusses practical managerial implications, future scope.